Technical Program Manager

Describe your experience coordinating between data science, engineering, and product teams on an AI initiative.

Also asked as: Tell me about a time you helped a data science team move an analytics capability to production. · How do you partner with data scientists, engineers, and business stakeholders on ML initiatives? · Tell me about a time when you helped a Marketing Data Science organization move an analytics capability from concept to a compliant, scalable, production-ready solution. How did you partner across data science, engineering, security, risk, and business teams?

Earn TrustDeliver ResultsOwnershipBias for ActionThink Big

Situation

The Marketing organization of a streaming TV provider relied on the Marketing Data Science team to deliver marketing analytics — audience targeting, campaign measurement, and experimentation insights — that could improve acquisition, engagement, and revenue. Although strong analytical models had already been developed, they were not yet usable in day-to-day marketing operations. The underlying platform was not ready to run them reliably at production scale, handle the necessary data and compute demands, or meet governance expectations. As a result, the business could not consistently turn those insights into marketing execution — live targeting, measurement, and decision-making.

Task

• Define the technical work needed to make the solution production-ready, including data readiness, platform scale, governance requirements, and activation dependencies. • Work with Marketing Data Science to turn complex ideas into a practical, scalable solution the business could use reliably and responsibly. • Coordinate data, platform, security, risk, and business teams to move the capability from POC to governed production. • Provide leadership with clear visibility into risks, tradeoffs, milestones, and readiness.

Action

  1. 1.Worked with Marketing Data Science to turn loosely defined analytic requirements into a structured roadmap with milestones, owners, dependencies, and measurable success criteria.
  2. 2.Coordinated data engineering and platform teams to scale the data pipelines, compute environment, and production readiness needed to support model activation and measurement at enterprise scale.
  3. 3.Partnered with security, privacy, architecture, and risk stakeholders to embed governance controls earlier in the lifecycle — including readiness reviews and required compliance checkpoints — so the work could move forward without last-minute blockers.
  4. 4.Created a cross-functional operating cadence that translated technical progress into clear business language for marketing stakeholders while surfacing tradeoffs, risks, and decision points for leadership.
  5. 5.Ensured the output was not just analytically sound but operationally usable by supporting activation workflows, measurement plans, and reporting structures that made the capability actionable for the business.

Result

Moved the capability from concept into a governed production environment that could reliably support marketing targeting and measurement at scale. Improved hardware utilization by 65% and delivered approximately $4–6 million in infrastructure savings through better operationalization and automated scheduling. Reduced publisher onboarding time by 80%, increasing the speed at which new data and partners could be brought into the ecosystem. Supported a broader business transition tied to more than $40 million in monthly revenue by making analytic outputs usable, scalable, and production-ready. Established a repeatable delivery model for future marketing analytics initiatives combining strong intake, execution discipline, governance alignment, and stakeholder communication.

Engineering & Technical Implementation: Scalable Analytics and Model Activation

The challenge was not just building models but operationalizing them in an enterprise setting. That required data ingestion, production-grade pipelines, scalable compute, governance checkpoints, and activation pathways so model outputs could support targeting, experimentation, and measurement. My role was to understand enough of the technical architecture and enterprise constraints to coordinate delivery, manage dependencies, and ensure the solution was both compliant and usable by the business.

To get the Marketing Data Science team's targeting and measurement models out of the lab and into production, I led the cross-functional work to put a scalable architecture in place across three main layers: data pipelines, compute orchestration, and secure activation. AWS served as the core cloud platform, with AWS Glue, EMR, and S3 supporting large-scale data preparation within that broader environment. The goal was to make the models fast enough, reliable enough, and governed enough to support real marketing use cases at scale.

1.  Compute infrastructure and orchestration

One of the biggest challenges was compute scale. The existing CPU-based setup could not process large data science workloads or model signals quickly enough to support a user base of more than 120 million people.

  • ·Infrastructure foundation: I helped scale a cloud-based platform on AWS, managed through Kubernetes, so the team had a more stable and flexible environment for production workloads.
  • ·GPU scaling: We deployed an 80+ GPU cluster to handle the heavy parallel processing needed for model training and inference at scale.
  • ·Cost and utilization: We automated scheduling and resource management so unused capacity could be reclaimed quickly. That increased hardware utilization by 65% and delivered about $4M–$6M in infrastructure savings per publisher.

2.  Data platform and pipelines

We also had to replace slow, manual data handoffs with repeatable pipelines that could move large volumes of user and publisher data into the models in a reliable way.

  • ·AWS-native data platform: We used Amazon S3 as the core data layer, with AWS Glue and EMR providing large-scale transformation and feature preparation to create production-ready datasets for analytics and model execution.
  • ·Automated pipelines: I built automated ingestion and validation pipelines using AWS Glue, EMR, and Redshift so raw behavior, campaign, and publisher data was cleaned, standardized, and ready before it reached the scoring models.

3.  Governance and downstream activation

Finally, we had to make sure the solution could meet security and privacy expectations without slowing the program down.

  • ·Built-in security controls: I embedded compliance checks into the delivery pipeline so encryption, data isolation, and privacy approvals were validated before data moved into production workflows.
  • ·Marketing activation: I exposed model outputs through resilient APIs so downstream marketing systems could use scores and audience segments in near real time.
  • ·Visibility and experimentation: I set up data lineage and operational dashboards so marketing teams could see performance clearly and use the outputs confidently in ongoing testing and optimization.

4.  Model testing before production

Before any model went live, I put it through a structured validation process to make sure it would perform well, stay stable, and hold up under real production conditions.

  • ·Offline validation: We tested models on holdout data [a portion of data kept separate from training so the model can be evaluated on unseen examples] and out-of-time data [data from a later time period used to check whether the model still performs well as conditions change], and compared them with baseline approaches using AUC, precision, recall, lift, and false-positive rate to confirm they were materially better before moving forward.
  • ·Shadow testing and pilots: Before full launch, we ran the models in shadow mode [running the model on live or production-like data without using its outputs to make real decisions] and limited pilots to check score stability, latency, throughput, error rates, and business lift under production-like conditions.
  • ·Data and pipeline checks: I verified schema consistency, freshness, feature distributions, and scoring parity across environments, and monitored drift indicators like PSI [population stability index, which measures whether input data distributions have shifted enough to risk model performance] to catch issues before launch.
  • ·Launch readiness: We used go/no-go reviews to confirm the model met release thresholds for accuracy, calibration [how closely the model's predicted probabilities matched actual outcomes], p95 latency, pipeline reliability, rollback readiness, and monitoring before it went live.

5.  Operational readiness before production

Once the models passed validation, we still had to prove the platform and delivery pipeline could meet production requirements for reliability, security, recoverability, and supportability. Before launch, we implemented operational controls across deployment, observability, access management, incident handling, and downstream dependency readiness so the capability could run under enterprise production standards.

  • ·Release controls and rollback: We implemented versioned deployment packages, pre-release validation gates, environment promotion controls, and rollback playbooks so failed releases could be isolated quickly and previous stable versions restored without disrupting downstream activation or reporting workflows.
  • ·Observability and service health: We set up dashboards, structured logging, and alert thresholds for job failures, p95 latency, throughput, data freshness, scoring volume, and infrastructure utilization — with service-level expectations and escalation paths so issues could be detected and triaged before they affected business workflows.
  • ·Access controls and security hardening: We validated least-privilege IAM roles, encryption at rest and in transit, audit logging, secrets management, and privacy approval checkpoints so production access was controlled, traceable, and aligned with enterprise policy.
  • ·Runbooks, incident response, and recovery: We documented failure modes, alert routing, on-call ownership, recovery procedures, and rollback triggers so the team could respond consistently to degraded pipelines, delayed scoring, or downstream publication failures.
  • ·Downstream dependency and support readiness: We verified API consumers, activation pipelines, and reporting dependencies were ready for production data contracts, and confirmed support ownership, handoff procedures, and launch criteria so the capability could be sustained after go-live.

Together, these elements turned promising analytics experiments into a reliable production capability that Marketing could use for live targeting, measurement, and optimization. In practice, my role was to connect model development, platform readiness, governance, and business activation so the capability could move from experimentation into repeatable production use.